Venture into an experiential journey of space exploration.
As an extension of the brand campaign ‘Venture Beyond’, Penfolds House was an on-ground experiential journey through space. Held in various countries across the region. It was where users were brought to discover limitless possibilities. Where the brave gathered and made new discoveries.
Collaborations between Mauro Colagreco and chefs of the Culinary Exchange Programme were also experienced in the respective countries where the chefs were from. For example, kicking off in Thailand, Chef Mauro visited Chef Pam of Potong, Bangkok to invite her to the Chef exchange programme, where they created a menu together and displayed the new tastes they reinvented at the Penfolds House. Next was Chef Tai of Singapore.