Bringing the brave together to venture beyond and create extraordinary.
Penfolds launched its brand line ‘Venture Beyond’. And to ‘Venture Beyond’, we needed to push boundaries and venture beyond the grain— From winemaking history, to today’s culinary world. Through the eyes of Celebrity Chef Mauro Colagreco, owner of 3-star Michelin restaurant Mirazur, ranked #1 in world’s best 50, we brought the spirit of Penfolds to life, where his life journey and values mirrored that of Penfolds.
He then led a culinary exchange programme, inviting chefs from around the region to visit each other’s countries and reinvent flavours through an exchange of cultures. Mirazur became a community for fearless chefs. And collaborations were born.
